Loyal customer base is the key for most successful businesses and for the sustainable growth of a firm. Their loyalty largely depends upon the fact that how is their experience when they are on board.
Usually, a prospect goes through six stages before he turns into a loyal customer. Starting from being aware of a brand, then being interested and researching about the brand and its competition and later buying the product or services and experiencing it. If this experience turns out good, then a customer looks for repeat purchase and lastly recommending the same to friends and family.
In a marketplace, we often hear people say, ‘Customer is King’, and the king never likes to wait; hence organizations must be on their toes to keep customers satisfied and happy with their services.
As the business grows, it becomes laborious to manage an ever-growing customer base and often leads to unattended customer requests and services for long. Additionally, the availability of a firm on multiple platforms leads to confusion and chaos for a customer service representative.
Beyond some limit, it becomes hectic for customer representatives to deal with customer queries and problems to provide them with a satisfactory solution to their problem.
In such a case, businesses often take the help of Customer Relationship Management (CRM) software to keep track of their customer accounts and respond well to their problems. One such solution offered by Microsoft is Dynamics365, which is a CRM to manage a vast database of clients.
Here’s how you can use Dynamics 365 CRM to manage your customers-
• With a 360-degree customer view, you can keep track of previous records and provide customized solutions to each customer.
• Interact with customers on their preferred channel such as e-mail or social media accounts.
• Analyze marketing and service activities as you easily integrate Excel with your Dynamics365.
• With AI tools, anticipate your customer needs and connect them in real-time to representatives with related service.
As the founder of Microsoft says, “Your most unhappy customers are your greatest source of learning.“, it is crucial to look after customers, and dynamics 365 is just the right solution.